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Mark Yaphe
Co-Founder and
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Co-Founder and
Chief Science Officer
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Steve is a senior sales and marketing rep for a high-tech industrial equipment business. His product line includes a diversity of complex, technical instruments that help companies effectively monitor their industrial processes. The sales process is challenging. Steve needs to quickly assess clients’ problems and match their unique, and often lengthy, technical requirements with a compendium of possible solutions. Steve describes it as a “huge sorting out process with many questions and many moving parts.”

